|
|
| | What is the Number 1 mistake people make in their marketing or advertising?
Not making an offer to get people to respond; to take action, to call in, or to place an order!
Unless you are a major brand with millions of pounds to throw at building your brand, everything you do needs to have a call to action, a reason for people to do business with you as a direct result of reading your advert or marketing. Today we all like the idea of saving money, especially when it is on a product or service we are interested in.
Understand this one motivator and you'll realise that sending out marketing material without a BIG offer to tempt people, is like flushing your hard earned money down the drain! Click for more details |
| | 1. Understanding the threat of identity theft
2. Eleven steps to protect your information
3. Protect yourself from scams
4. Keep your identity secure online
5. Shred this - recommended top 20 Click for more details |
| |
Before you begin any marketing campaign you need to look at your current customer and what method is best to talk to potential customers?
Today the marketing battle is for one thing and one thing only; the attention of your existing or potential customer so you can talk to them. However with so many different channels to reach them: tv, web, email, newspapers, newsletters, direct mail, advertising, sales people and telemarketing to name but a few; which should you choose and which will bring you the best return? Click for more details |
| |
Before you begin any marketing campaign you need to look at your current customer list and assess who are the top 20% of your customers. Usually these will be responsible for 80% of your business turnover, yet how often do we sit down and examine what their key common points are.
So what are you looking for exactly? Click for more details |
| | I used to think marketing was an expense. Now I see it's an investment.It's like an unseen sales person standing in front of my customers and presenting my company.
SECRET 1 - Testing and Measuring
Most people hate it. That’s because it means ‘there is a chance, however remote, that every marketing strategy you try will not work the first time’. In other words, it’s possible you’ll spend money without seeing any returns. But consider this – you’ve probably been testing and measuring all your business life. Remember the newspaper advertising you tried that ‘didn’t work’, and the radio spots that ‘did OK’. That’s all testing is… testing what works and what doesn’t…
The next step is to do it properly, here’s five steps to successfully work out what ‘works’ and what doesn’t… Click for more details |
|
|
|
